About AiRa

What is AiRa?

Sometimes you have a question. Sometimes you have an idea. And sometimes you don't quite know what you have until you start talking.

That's where AiRa comes in.

AiRa is a space to think, learn, create, reflect and explore through conversation.

You might want to understand something new, untangle a thought that's been going round in circles, develop an idea, look at something from another angle or simply have a conversation.

There doesn't have to be a task to complete or a perfect question to ask.

Choose a companion, start wherever you are, and see where the conversation takes you.

No perfect prompt required. Just something to talk about.

Why is AiRa different?

There are already some incredibly capable AI tools in the world. AiRa isn't trying to pretend otherwise, or simply become another one of them.

We're interested in the conversation itself.

Instead of opening an empty box and deciding what instructions to give an AI, AiRa lets you begin with something a little more human:

What kind of conversation would help right now?

Perhaps you want a Friend to talk something through with. A Mentor to help you find your own way forward. A Tutor to help something finally click. Or a Creative Partner to take an unfinished idea somewhere unexpected.

And if the conversation changes direction, your companion can change with it.

Different moments call for different conversations.

AiRa gives you somewhere for them to happen.

What's behind AiRa?

There is AI behind AiRa. We think you deserve to know that.

Large language model technology helps make the conversations possible. We don't hide it behind the companions or pretend there is a person on the other side.

But the technology isn't the whole story.

Around it, we've built AiRa's companions, conversational approaches and spaces, along with principles intended to keep the experience thoughtful, transparent and centred on you.

The companions aren't different people, and they're not separate artificial intelligences. They're different ways of approaching the conversation you're having.

Think of the AI as what makes the conversation possible.

AiRa is what we've built around it.

What does AiRa believe?

We started with a fairly simple belief.

AI can have a useful place in our lives without trying to take the place of the people in them.

AiRa should encourage curiosity, give you room to think, help you explore and occasionally offer a different perspective.

But you should always remain the person in charge.

That's why we care about healthy engagement, transparency and being honest about what AiRa is and what it isn't.

We don't want AiRa to become the centre of anyone's world.

We'd rather it be one of the places you can visit when there's something on your mind.

A quiet corner for a thought, an idea, a question or a conversation.